Do not get me wrong folks…..I love the clearance section of any store but am I the only one that peeped that majority of them are quite weak now! Like back in the day in my middle school years and some high school years (I am a college junior now) it felt as though all of my little “fashion weirdness” dreams would be answered by the clearance section. Now, it feels as though those dreams have become nightmares for not only my outfit game but for my pockets too. Keep up with me on this! Like this man in the background…but I will be moving at the speed of Nicki Minaj!
So let’s touch one of my “favorite” mainstream stores that I want to low-key work at…Urban Outfitters (UO). For years I have shopped at this store through its good times and bad times I was always there. At that wooden desk with my little debit card praying that it goes through. Even though I would have a hand full of nothing but clothes that were past its season. No issue to me! I would run into that store and push everyone out of the way just to go through the many racks of clearance. I would find anything everything from jerseys to pants that actually fit me. I was so happy…..but as time went by the racks got smaller and the 50% clearance sale did not happen as often. So I went from running too fast walking to a slight shuffle into the back of this store. Now, the clearance section feels just as expensive as the main floor with lame clothing.
Why do I think that is? One, UO is one of the biggest hot spots now when it comes to Urban/Hipster clothing so of course prices are going to go up and things stay out a little longer on the sales floor. (My HBCU has taught me a little something-something.) Secondly, we are within an age of fashion where everyone has the talent to make something for someone. Well, let me not say everyone but majority of people and if someone does not have that talent they know some who does. I mean for me having my own clothing brand for this Christmas seasons people have dropped the mainstream stores and started shopping with me! So I cannot complain too much. Finally, people gotta save their money so UO along with other stores is trying to cut back on their losses.
What is to be taught from this?:
- The 90’s baby age group has deaded the whole concept of being trendy just a little bit and trying to be smarter with our money. I mean let’s face it most of us are in our 20’s. We are going to leave all that expensive stuff to the 2000’s babies.
- Mainstream stores are starting to lose their audiences that they have been supporting them for years. (Another example: American Apparel)
- D-I-Y (Do It Yourself) or LSDI (Let Someone Do It) I made the second one up but besides that those are the two ways to go as of right now. If someone can make you something that is custom to you for just a couple of dollars extra or same price as store stuff you are more willing to get it. Which makes sense. Along with DIY stuff if you can do it…..why buy it? I mean let’s be real if you know that you can make your own “Yeezy” Season hoodie or your own clutch why buy it?
- Personal style has not become truly….PERSONAL!
I SPOKE ON IT!!!