3 Reasons Why Your Social Media Enagement Efforts Aren’t Working

Social Media

Excuse my harshness I am just a passionate person when it comes to your social media efforts and I just want the best for you! So for a while, you’ve been trying to boost your followers and engagements on social media. Right? But for some reason, it isn’t working out the best. But why? Now, this post can be geared towards your small business or brand but I am just going to gear this towards you and give you 3 tips that can really help you. Each header will take you to another post to back up what I am saying. Just in case you don’t believe what I am saying! Let’s dive in:

You Aren't Being Consistent (Schedule) 

You Aren’t Being Consistent (Schedule) 

“What do you mean Travis? I am posting the best that I can.” – You

Well, your best may not be enough if you don’t have a strategy. No matter the type of account you need to develop a system for your posting. For example, what are the best days to post and time and who is engaging with your content the most? Once you answer those you need to create a strategy regardless of the size when it comes to posting and the content you post.

What You're Posting Isn't Good

What You’re Posting Isn’t Good (Content)

“My pictures are nice though.” – You

It’s not that your pictures or writings aren’t good it’s just not catching the attention of others or people just don’t care about what you’re posting. Here is how you catch people’s attention and make them care. You need to post what people know you well for if that’s fashion like me post your outfits of the day or something of that nature. If you are known for giving advice post daily life advice tips. Simply, find your niche and begin posting it.

empty theater auditorium or movie cinema with red seats

You Don’t Know Your Audience (Analytics)

“Well, I have followers what else do I need to know?” – You

Yes, you have followers. Yes, some do interact with your content by liking or commenting. But do you understand those people who are interacting? Understanding your audience makes everything easier for you! Begin to look into your analytics and start understanding who it is you’re trying to relate to and who wants to interact with your content.

So what’s next? You need to go and put yourself on a schedule to remain consistent. Maybe use a website like Buffer or Hootsuite to schedule your post. Begin to post amazing content that actually suits the audience that you are trying to engage. Along with trying to use hashtags with your posting like the top 15 or 20 hashtags that can also drive engagement. We all start somewhere and usually, that’s at zero when it comes to social media but with these tips, things are going to get better! I promise. Want more tips like this subscribe!

I SPOKE ON IT!!!

It Is All Fun & Games Till The Love Changes! (My Relationships & What I Learned)

Life Lessons

“Yea, you love me and I love you too but things just aren’t the same.” – Me

That quote has been said to my past significant others or I have thought about saying it. Now, with this post, I am going to shine some light on my personal life when it comes to my love life. No, this post is not written with the intention to hurt anyone’s feelings, but I do know that someone may feel a certain way about it and that is ok…. because I am open to discussing the “issue” that you may have. Butlet me grab my light and shine it on myself. Let’s dig in! 

giphy[1]Love Life & Loving Me

I am not even going to lie and say love is “wack” and that I prefer to be single because I been hurt so bad and that I am the perfect boyfriend…I wasn’t built like that. Plus, I am in a full-blown relationship, so love will never be “wack” and being single is cool, but bae holds me down. 

But I do have to be honest….my love life has been a little daunting at times. I felt as though I threw myself into situations just because I wanted to and not for the right reasons. Yes, I am admitting it! I knew from the beginning that I liked someone, but I did not build a strong bond enough with them to say I was fully committed from the start. Have I had my ways? Yes. Have I hurt someone? Yes. Have I been hurt? Yes. BUT THAT DOES NOT JUSTIFY MY FLY BY DAY LOVE!!! Each one of my past relationships taught me something and here they are in short starting from high school:

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Ex 1:  Some people just don’t care about your feelingsand will date you for the possible attention that they may receive.  

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Ex 2: You NEVER know what someone could be doing when you aren’t looking at them.

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Ex 3: Do not hold someone back if the love is real you will always be cool. 

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Ex 4: At times the ones that they are messing with are closer then what you think.

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Ex 5: Sometimes we can be too much alike and that is not always good. 

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Ex 6: I will grow and develop but I want you to grow and develop too and if you aren’t willing and ready it is best for us to be friends and let me help you as a friend.  

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Ex Status Still Pending: Friends can get too involved, trust is not mandatory it is earned, and do not be afraid to ask questions. “Are you trying to play me?”

With those past experiences, I could feel the longevity (time to break up) of each relationship and be hoping that either one could have been forever but as you see I was right. Some lasted a while after the whole honeymoon phase, some stopped during the honeymoon phase, and others the honeymoon phase was extended until we got sick of each other. I am still cool with all of them and still conversate with them from time to time with no negative energy between. I still have some love for them is all I can say.

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I feel as though that me breaking it off with them or them breaking it off with me was a lesson and a bonus to who I was and gifted me a new trait that I could apply to my love arsenal. In the beginning, I was young and naive and just took on anything but now I know exactly what I want out of someone and what I will and will not tolerate. What can you learn from this? Do not hate your past relationships. Use those experiences to learn and grow from themUse thpast situation as stepping stones to a new and improved you. 

I SPOKE ON IT!!! 

Gifs powered by Giphy.

 

Are You Living Your Best Life? Yes or No? (Podcast)

Life Lessons

A while back on my Instagram (@_thet_) I posted a poll asking, “Are you living your best life? If you are why do you think that and if not why aren’t you?” With that question, I just wanted to know from my followers if they were or not and to do a small bit of research.

The majority, of young African Americans, believe that they are not living their best life due to a multitude of things finances, post-grad life, or simply not doing what they want to do in life and not knowing how to start!

I did not solely piece that together with my small poll, but from situations, I have been in within my life. On the flip side other young African Americans believe they are from their current situation that could be considered stagnant or they are just simply comfortable. The question that I will always have though is, can you ever live your best life if you are always growing and developing in life? My answer is in the recording below!  Gif by Giphy!

Tips For Navigating Financial Aid! (Podcast)

Life Lessons

It is around that time and spring semester is about to start for you or has already started. Now, unless you have it to where you pay cash for school more than likely you are utilizing financial aid. With that being said it can be quite confusing and by looking at it can be quite threatening but per usual I am here to help.

So for the new year, I am trying something new so stick with me on it and give me some feedback on it! I will be doing a small podcast on each blog post the recording won’t be too long unless its a topic that I have to give my opinion on. But nonetheless, I will be speaking on financial aid and my tips for it. Such as not lying on the actual form (FASFA), utilizing your school’s financial aid counselor, and using last years tax return to file.

Are You Begging For Clout or Are You a Clout Handler?

Life Lessons

2018 has arrived and now it is time for the first lesson! Since we are in a New Year things are beginning to reset and things are beginning to be given such as clout….but first let me ask you some questions:

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via Giphy

Are you the person who gets invited out everywhere no matter the time or day? Are you the one people try to plan around? Are you the one where folks always come for advice? Are you the person who at times is the center of attention or folks just wanna see you just to see you? I could ask questions all day but if you answered yes to any of these questions you ma’am or sir hold some clout! Congratulations!

Are you the person who tries to post things on Instagram that you know will gain attention even though no one cares? Are you the one person who tries their hardest to outshine others for no reason? Are you the one begging to be the center of attention even though there isn’t time for it or no is checking for you? Are you just always being extra and acting as if you do so much when you do……nothing at all? Once again I could ask you questions like this all day but if you answered yes to any of these questions you ma’am or sir you are begging for clout and you need to STOP!

If you do not know what clout means let me give you the Urban Dictionary definition along with the Dictionary definition:

Urban Dictionary: Clout is being famous and having influence.

Dictionary: Informal. pull; strong influence; muscle, especially political power

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via Giphy

With those definitions you now understand right? Clout is a social thing it is almost how everyone perceives you and how influential you are. Here’s an example, Oprah has major clout if she says jump the world around her will ask, “how high?”. But why? In simple terms, she is Oprah and Oprah has put in major work to get to that point. Plus the world perceives her in a very positive way! So why not do something for a kind person who just might pay you a bunch of money and give you some amazing advice? God knows I would.

Now, what if she was a very negative, hateful, and a sneaky woman? You probably wouldn’t do anything for her right? Right. Having clout is a social thing that only you can control! If you live your life and strive for greatness and do right by the ones that do right by you clout is going to follow you and grow for you. The ones that try to grab clout off of things such as being the loudest person in the room or the one with “nicest” clothing have zero clout in real life so they want you to give it to them by visual aesthetics. Not by who they truly are which probably isn’t the best person and those are clout beggers.

For myself, I have been told that I hold clout because I can answer yes to every single one of those questions…the first set of questions that is. Now, I am not trying to brag so do not take it as such but the reason that I hold it is that I have always been myself, positive, and lived what in my mind is my best life even though I have my ups and downs. Folks take note of it and want to know what I do, how I did it, and what is next. POSITIVE VIBES BRING POSITIVE VIBES AND THOSE VIBES BRING MAJOR CLOUT!!! So live on folks and live your best life

I SPOKE ON IT!!!!

 

SGA PRESIDENT PUSHES HERSELF, UNIVERSITY FORWARD ​(Interview)

interview

She wakes up, prepares for class and begins her day.

She is unsure of what to expect but knows what is on her schedule: lunch, research in the campus chemistry lab and possibly a meeting.

She is more than likely going to skip dinner, but she always makes her way back to her room for long hours of school work.

Being Jessica Tolbert may seem easy, but it is not. Yet she is living out her dreams of being the Student Government Association president at Claflin University.

She is a child of Christ, always searching for a good laugh, fun-loving and overall easy going.

Her passion for SGA started in the sixth grade when she later became the president in middle school and then began her journey toward high school.

Tolbert has always fallen into a leadership position where she would learn more about herself, always developing her skills due to the constant pressure. She still drives herself to improve her campus, which ultimately builds her.

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Some may ask, “Who is President Tolbert?”

She is a level-headed president who says she is committed to driving a team of leaders ahead toward innovation with service as the focus. She said that at times the journey can be a challenge but overall it is rewarding.

Tolbert makes all attempts to respect and understand perspectives and ideas from her fellow SGA members.

The Chattanooga, Tennessee, native believes her relationship with God, family and friends is what makes her.

“I would literally not be who I am if I did not have support from all corners of life,” she said.

Tolbert surrounds herself with positive people who are a positive influence on her.

“I surround myself with fun-loving people that have a good time no matter in class, in lab, at a meeting or in the dorm,” Tolbert said.

Tolbert has two younger sisters and a younger stepbrother attending Morehouse College. She says her parents are “pretty cool.”

She has lived in the same house all of her life. She adores backpacking, drawing trees and riding roller coasters.

She enjoys spicy foods, and Indian cuisine is her absolute favorite. She believes she laughs a total of 30 minutes a day.

She was afraid of the dark until she came to college. Now she doesn’t need a nightlight.

Jill Scott is her all-time favorite artist. She says Jill was the only artist her mother would play in the car since 2001.

What is next for Jessica Tolbert?

 “After Claflin University, I will be attending a graduate school where I will more than likely obtain a Ph.D. in the field of chemistry. I write and illustrate children’s books, so I will continue that endeavor and continue to educate myself. I believe that education should be passed down continuously.”

I SPOKE ON IT!!!

How To Successfully Engage in Social Media? (Tips from A College Student)

Life Lessons
As my parents would say to engage with a professional to potentially acquire a job was quite difficult from my understanding. It was more of a “give me a hook up” type stage. Traditionally, you would have to write cover letters and resumes (which at times you still have to) but currently, you have websites like LinkedIn that can surpass you through that process. With the correct social media engagement, it could potentially land you a job. Engaging in social media can either make your career or break your career essentially. As an example, Instagram the platform itself is quite simple which is posting a picture and moving along the day. If used properly, you can acquire a job by possibly showcasing a profitable skill. Such as for myself I want to have a career within social media so a company may realize that I am very engaging with social media and others who use and want to hire me to handle their companies social accounts.
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1. Have A Separate Accounts (Personal & Business) – Your future employer does not care about you walking your dog every morning or what you wore to the latest party. They only thing they want to know is what you are skillful in that will benefit them. Separate that professional life (account) from your personal life (account). It’s almost like a virtual business card. Bonus tip: Use your personal account to promote your business account!
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2. Use Proper Grammar! – There is nothing worse then reading an amazing post and you begin to notice simple grammar errors that could’ve been corrected if a proofread was actually done. Of course, you can delete it but if you do not catch it immediately your potential employer or a potential business opportunity could pass you by due to being a tad bit illiterate.

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3. Attempt to Stay Out Of Political Arguments: I know it sounds as if you cannot speak your mind but at times an employer may not agree with your political views. Along with that the media if you are a prominent figure within your company/career can twist your words and make it seem as though your company agrees wholeheartedly with your views and could put them in a jeopardizing situation. Unless what you are doing employment ties in with giving your opinion try not to do it. Even on your personal account try not to do it because it can be tracked. Do not argue in general!

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4. Leave Personal IssuesPersonal: Your personal life should not be in the mainstream of social media. Well, at least the negative stuff you should not post. If you are having personal issues with someone it should not be blasted online no matter what. Positive vibes only even on your social media outlets. Do not let negative things steer you in a negative direction.

Overall, be professional with your social media. There is nothing wrong with letting your life touch on your professional life as long as it UPLIFTS it rather than hurt it. Social media can either make you or break you. View it as the modern day resume.
I SPOKE ON IT!!! 

You Can’t Always Be Captain Save-A-Hoe (Do You & Be You)

Life Lessons

Now, from the title, you are probably thinking this is going to be about dating or something in that area….WELL, IT IS NOT! This is simply about you doing what you want to do and improving yourself. Back in the day, I was a Captain Save-A-Hoe but due to my mother fussing at me and telling me to enjoy my young years I have now evolved into someone who is doing them and being their true self. If you are still confused you will understand after reading this!

Being a Captain Save-A-Hoe in this context means you attempt to satisfy everyone or a certain someone to a point where you suppress yourself or you try to help everyone or a certain someone to a point where you don’t have time for yourself or the things you truly love. Now, that you have my definition I can openly admit to you again that I use to help and try to satisfy everyone. Why is that? The main reason why would be that I did not like when folks were mad at me or had a negative emotion. So I began to start SAVING….and Mama wasn’t having it. She knew at a young age that I was going to be this helpful citizen but not to the point where I would suppress myself and try to make that person better while hurting myself. You are either reading this to know how to stop being one or how to not to become one well here is how:

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Allowing yourself to be comfortable in the things you love! 

At one point I would think that if I indulge myself in the things that I love while I am supposed to be doing something that someone else loved I was being selfish! Dumb right? I know. What you like is what you like and you do not have to make an excuse to anyone about it. You’ll always have those friends that want to bring you to every single thing that they go to and take you away from your alone time or something that you want to do. If your thing is sitting in your underwear drinking strawberry milk while reading the latest erotica book….THAT IS YOU AND YOU NEED TO ENJOY THAT! Yea, it is cool doing stuff but what about the stuff you like to do. “You can’t be everywhere and be with everybody.” – My Mother

If you need some extra help refer to my Ain’t Nothing Wrong With Sitting Alone post. I hyperlinked if for you!

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You can only be you and not everyone else!

You have one life to live and this is not the Sims game where you can control someone else life.  Be who you are and do not apologize for it. But as a disclaimer, this does not give you the right to be a totally negative person to someone just because you believe that is who you are…you just need to seek some help and let go of some bitterness. I digress, back to my main point you can’t suppress yourself for someone to feel better for themselves. There is nothing wrong with making someone feel better about themselves but you shall not stop your blessings because someone says, “you do the most.” If not that phrase they use something that makes you want to be on the same level as them. If it becomes a problem that you are successful and they are at the point in their life that they are not and they began to act funny around towards you….they were never your friends and you need to find some new friends. Be your wonderful self and press on with life!

It is a pretty simple concept to understand, right? Right. At the end of the day if you skipped to the bottom of this post just to see the conclusion here it is. Be who you are and do not apologize for it. You need personal time like anyone else. Do not and I repeat do not put yourself down to try to lift someone else up. You are blessed in many ways and you need to continue to walk in those blessings.

 

I SPOKE ON IT!!!! 

 

 

 

 

 

I’m 21 With Good Credit….How? (My Journey)

Life Lessons

Yes, I am at the young age of 21 but I have something that most folks within my age group do not have which is….GOOD CREDIT!!! From what I have been told within my age group we either have bad credit (580 and under) or no credit at all, which is a bad thing but I am here to help y’all either start your credit right or to fix it from what I have done and learned through the years! “You wanna know what’s more important than throwin’ away money at a strip club? Credit.” – Jay-Z (The Story of O.J.)

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So….boom when I was ready to start my journey into this world known as credit I didn’t know much about it because I was only 18 years old! Here it is:

  1. Start with a small personal loan. My parents began to talk to me about building my credit and the possible things that I could do so we began to weigh my options either start me out with a credit card or get a small personal loan through the credit union I have been with. So what option did we go with? The personal loan which was only $500 so my payments were about $50 a month. Nothing too major and something that I could handle since I was only working at Chick-Fil-A at the time and just starting my journey in the military. SO PLEASE HAVE A STABLE JOB!!! The financial institution you will be borrowing from will want their cash and then some.
  2. Pay it off or get another loan? Get another loan at a bigger amount. Call me crazy but it’s going to make sense in just a second. I was eager to pay off the full $500 with some interest….GREAT!!! In that state of excitement telling my parentsthey turned around and told me “Time to get another Travis just a tad bit bigger.” Now, I was confused why do I need to keep continuing this constant pay out of my hard earned money? Here is why your credit is forever growing so you need to keep something revolving which is more than likely going to be something payment wise. At least do it until you get to that amazing credit score which is about 700 and above.
    • Note: CreditKarma.com is one place that is free where you can check your credit score. Even though most banks pull a FICO score. What is FICO? “FICO looks at a range of credit information and uses that to create scores that help lenders predict consumer behavior, such as how likely someone is to pay their bills on time (or not), or whether they are able to handle a larger credit line.” – Credit.com
  3. Make those payments! I am currently still paying my second loan off ($1000) but once again I am getting to that point where I either get another loan or just pay this loan off as a whole. I am leaning towards paying it off as a whole because I now have a credit card but I will get to that in just a second! Your credit score is nothing but a score of how responsible you are with your finances. “But Travis with all of this talk…why is credit so important?” Is the question you are probably asking here is why, “it helps you to get the things you need now, like a loan for a car or a credit card, based on your promise to pay later.” – MyGreatLakes.org
  4. Having My First Credit Card! To some people, this is taboo for a college student because sometimes we can get a tad bit out of hand when it comes to a credit card. However, this will not be you! As always my parents were assisting me with my credit card search but one day over the summer I took the search into my own hands. I sat down with myself and figured out which option was best for me and showed my parents. I had my first pick which was with my primary bank and my second choice is my credit union. Now, it was time for me to visit these financial institutions and apply. With a slight nervous spirit, I went into my first choice bank and applied and chose which card I wanted. I applied and my credit was checked and I was complimented on my score and was also within the range to be approved. However……I was:
    giphy[1]Low-key I had the shame face and was heavily confused but had an understanding of my denial one big reason was that I did not have any type of revolving credit (will inform in a second) along with I did not have enough things that could build up my credit enough for my bank to be like “oh yeah here you go, Travis!” So walking out with no paper work I dawned on what the lady in that office said to me “Since we know that you are with a credit union try them because a majority of them are more lenient when it comes to credit cards.” Which was my second choice! So I raced down to my credit union which was less than ten miles away and ran inside before my shift at work started. I ran through the same application process and chose which card I wanted….and after a while I was:
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With a really good interest rate and a $500 credit limit! Pretty simple and low which it should be starting out! With newly found plastic responsibility I have to properly use the credit card. Which simply means….NO RANDOM SWIPING!!! Even though my first purchase was a pair of Nike Uptempo ’96 sneakers. It was a small reward that will be paid back by the end of this month. If you can folks try not to carry a balance there is nothing wrong with it but if you can pay it off by the end of that month…DO IT.

So that is my journey summed up! Here are some things that you need to know though about credit and how to build it:

  • The most common types of credit would be:
    • Installment loans: A set amount of funds loaned to you for a specific purpose. Examples: Student loans or auto loans
    • Revolving Credit: Line of credit you can keep after you pay it off. Purchases are still able to be made as long as the balance stays under that limit. (i.e my $500 limit) Having a credit card is the most common type of revolving credit.
  • Interest rates are the cost of borrowing the money.
  • The majority of places that offer credit cards will give you different choices of cards that may have special benefits pick which one best fits your life.
  • A Fair Isaac’s FICO score is the most commonly used credit scoring formula.
    • Ranges from 300 (low) to 850 (high)
    • Higher the score the better.
  • Your score can vary between the agencies.
  • Hard inquiries are when a creditor accesses your score and credit report. A high number of these shows potential creditors that you are trying to open up more than one line of credit and they can possibly deny you from loaning you money.
  • Soft inquiries are when your credit report is looked at when you are not trying to open a new credit line. Examples: Accessing your own credit report or landlords running a credit check.
  • What can cause bad credit?
    • Collections
    • Foreclosures
    • Bankruptcies (Stays on credit report for 10 years)
    • Late payments
  • Good Credit Tips
    • Avoiding too many credit inquiries within a short amount of time.
    • Check your credit score often.
    • Low balances on credit cards

 

Source: Citi®

 

Yes, this is a lot for you but just take your time with your credit journey and read while understanding of what is going on with your journey. Bad credit can become good and new credit can become good also so whatever is going on with you just know there is a positive outcome! PAY WHO YOU NEED TO PAY ON TIME!!!!

I SPOKE ON IT!!!!

 

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A Planned Life (Let’s Plan Accordignly)

Life Lessons

You may feel as though the day gets away from you and you aren’t accomplishing anything which is…..OK! Many people do but are you truly planning for your life or just planning for the day? Here is what I mean:

  • Planning for the day: Going to work and going out with not much thought of what you are going to do in the future in the terms of career, life, or anything that will bring you to that next level of life. If it is finically or just overall happiness.
  • Planning for Life: Living your daily life with goals that you are trying to reach that will bring you to that next level. You’re writing them down in places to remind you daily. You are setting up things that will benefit you in the long term! 

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Currently, this may be you!

Simple right? Right. You are probably asking, “Travis, how do I plan accordingly?” In the simplest way…SET YOURSELF UP FOR THE FUTURE!! Invest in something that will pay you back in the long run. Get that extra bit of education to get that promotion at your job. Start that small business that you’ve wanted to start. Just start planning for the bigger picture of life! If you have your own business already start doing everything and anything that deals with that business….dive into it. Don’t do what you believe you can and stick to that ground level. I am tired of hearing and seeing people who aren’t planning accordingly and are at a constant stand still with life. Never get comfortable!

Yes, enjoy the moment but when it is all said and done plan for the next step. Here is an example that is personal to me on both ends:

  • Me planning for the day: Before graduating from high school I did not know what I was going to do for college! All of my friends knew but me….I applied for one school and that was my dream school. I applied and the day decision was given out I was…..denied. I was being lazy and counter productive that I did not know what to do so I planned for that day, not for my life. But thank God my parents were planning for my life now I am at a school that I love and would have wished I considered a long time ago!
  • Me planning for life: Going into my senior year of college I already know what graduate school I want to attend and working to make sure that I am undeniable. I know the budget I want to be on for my first apartment! I know where I want my brand (#TravisSpeaks & 3>2.96) to be out in the future. Lowkey, I know where I want my Ph.D. and figuring out the requirements for that. I know where I want to be at organizational (ΑΚΨ & ΩΨΦ) wise when it comes to holding a national position within the organizations! But like always my parents are still helping me plan.

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Prepare yourself to have one of these moments.

Take your time and sit down with yourself and say to yourself, “What is next for me?” Let the thoughts flow and write them down. Figure out your goals and begin to PLAN the steps it takes to get to that goal. It could all be so simple! If you need some help ask someone who you think that knows best or….ASK ME!!! Email me at tb.3296@gmail.com or DM on IG @_thet_! I will be happy to help. It is always the season for improvements! So start improving but stay patient. It takes time to get into the new groove of improvement. God knows it was hard for me at some points because you either feel defeated or still nothing is happening. Like I said before what you are doing is not for the moment it is for the long run. Like a savings account for life, it is not needed at that moment but you will need it in the future! 

I SPOKE ON IT!!!!