3 Reasons Why Your Social Media Enagement Efforts Aren’t Working

Social Media

Excuse my harshness I am just a passionate person when it comes to your social media efforts and I just want the best for you! So for a while, you’ve been trying to boost your followers and engagements on social media. Right? But for some reason, it isn’t working out the best. But why? Now, this post can be geared towards your small business or brand but I am just going to gear this towards you and give you 3 tips that can really help you. Each header will take you to another post to back up what I am saying. Just in case you don’t believe what I am saying! Let’s dive in:

You Aren't Being Consistent (Schedule) 

You Aren’t Being Consistent (Schedule) 

“What do you mean Travis? I am posting the best that I can.” – You

Well, your best may not be enough if you don’t have a strategy. No matter the type of account you need to develop a system for your posting. For example, what are the best days to post and time and who is engaging with your content the most? Once you answer those you need to create a strategy regardless of the size when it comes to posting and the content you post.

What You're Posting Isn't Good

What You’re Posting Isn’t Good (Content)

“My pictures are nice though.” – You

It’s not that your pictures or writings aren’t good it’s just not catching the attention of others or people just don’t care about what you’re posting. Here is how you catch people’s attention and make them care. You need to post what people know you well for if that’s fashion like me post your outfits of the day or something of that nature. If you are known for giving advice post daily life advice tips. Simply, find your niche and begin posting it.

empty theater auditorium or movie cinema with red seats

You Don’t Know Your Audience (Analytics)

“Well, I have followers what else do I need to know?” – You

Yes, you have followers. Yes, some do interact with your content by liking or commenting. But do you understand those people who are interacting? Understanding your audience makes everything easier for you! Begin to look into your analytics and start understanding who it is you’re trying to relate to and who wants to interact with your content.

So what’s next? You need to go and put yourself on a schedule to remain consistent. Maybe use a website like Buffer or Hootsuite to schedule your post. Begin to post amazing content that actually suits the audience that you are trying to engage. Along with trying to use hashtags with your posting like the top 15 or 20 hashtags that can also drive engagement. We all start somewhere and usually, that’s at zero when it comes to social media but with these tips, things are going to get better! I promise. Want more tips like this subscribe!

I SPOKE ON IT!!!

Are You Living Your Best Life? Yes or No? (Podcast)

Life Lessons

A while back on my Instagram (@_thet_) I posted a poll asking, “Are you living your best life? If you are why do you think that and if not why aren’t you?” With that question, I just wanted to know from my followers if they were or not and to do a small bit of research.

The majority, of young African Americans, believe that they are not living their best life due to a multitude of things finances, post-grad life, or simply not doing what they want to do in life and not knowing how to start!

I did not solely piece that together with my small poll, but from situations, I have been in within my life. On the flip side other young African Americans believe they are from their current situation that could be considered stagnant or they are just simply comfortable. The question that I will always have though is, can you ever live your best life if you are always growing and developing in life? My answer is in the recording below!  Gif by Giphy!

Tips For Navigating Financial Aid! (Podcast)

Life Lessons

It is around that time and spring semester is about to start for you or has already started. Now, unless you have it to where you pay cash for school more than likely you are utilizing financial aid. With that being said it can be quite confusing and by looking at it can be quite threatening but per usual I am here to help.

So for the new year, I am trying something new so stick with me on it and give me some feedback on it! I will be doing a small podcast on each blog post the recording won’t be too long unless its a topic that I have to give my opinion on. But nonetheless, I will be speaking on financial aid and my tips for it. Such as not lying on the actual form (FASFA), utilizing your school’s financial aid counselor, and using last years tax return to file.

Are You Begging For Clout or Are You a Clout Handler?

Life Lessons

2018 has arrived and now it is time for the first lesson! Since we are in a New Year things are beginning to reset and things are beginning to be given such as clout….but first let me ask you some questions:

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via Giphy

Are you the person who gets invited out everywhere no matter the time or day? Are you the one people try to plan around? Are you the one where folks always come for advice? Are you the person who at times is the center of attention or folks just wanna see you just to see you? I could ask questions all day but if you answered yes to any of these questions you ma’am or sir hold some clout! Congratulations!

Are you the person who tries to post things on Instagram that you know will gain attention even though no one cares? Are you the one person who tries their hardest to outshine others for no reason? Are you the one begging to be the center of attention even though there isn’t time for it or no is checking for you? Are you just always being extra and acting as if you do so much when you do……nothing at all? Once again I could ask you questions like this all day but if you answered yes to any of these questions you ma’am or sir you are begging for clout and you need to STOP!

If you do not know what clout means let me give you the Urban Dictionary definition along with the Dictionary definition:

Urban Dictionary: Clout is being famous and having influence.

Dictionary: Informal. pull; strong influence; muscle, especially political power

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via Giphy

With those definitions you now understand right? Clout is a social thing it is almost how everyone perceives you and how influential you are. Here’s an example, Oprah has major clout if she says jump the world around her will ask, “how high?”. But why? In simple terms, she is Oprah and Oprah has put in major work to get to that point. Plus the world perceives her in a very positive way! So why not do something for a kind person who just might pay you a bunch of money and give you some amazing advice? God knows I would.

Now, what if she was a very negative, hateful, and a sneaky woman? You probably wouldn’t do anything for her right? Right. Having clout is a social thing that only you can control! If you live your life and strive for greatness and do right by the ones that do right by you clout is going to follow you and grow for you. The ones that try to grab clout off of things such as being the loudest person in the room or the one with “nicest” clothing have zero clout in real life so they want you to give it to them by visual aesthetics. Not by who they truly are which probably isn’t the best person and those are clout beggers.

For myself, I have been told that I hold clout because I can answer yes to every single one of those questions…the first set of questions that is. Now, I am not trying to brag so do not take it as such but the reason that I hold it is that I have always been myself, positive, and lived what in my mind is my best life even though I have my ups and downs. Folks take note of it and want to know what I do, how I did it, and what is next. POSITIVE VIBES BRING POSITIVE VIBES AND THOSE VIBES BRING MAJOR CLOUT!!! So live on folks and live your best life

I SPOKE ON IT!!!!

 

You Can’t Always Be Captain Save-A-Hoe (Do You & Be You)

Life Lessons

Now, from the title, you are probably thinking this is going to be about dating or something in that area….WELL, IT IS NOT! This is simply about you doing what you want to do and improving yourself. Back in the day, I was a Captain Save-A-Hoe but due to my mother fussing at me and telling me to enjoy my young years I have now evolved into someone who is doing them and being their true self. If you are still confused you will understand after reading this!

Being a Captain Save-A-Hoe in this context means you attempt to satisfy everyone or a certain someone to a point where you suppress yourself or you try to help everyone or a certain someone to a point where you don’t have time for yourself or the things you truly love. Now, that you have my definition I can openly admit to you again that I use to help and try to satisfy everyone. Why is that? The main reason why would be that I did not like when folks were mad at me or had a negative emotion. So I began to start SAVING….and Mama wasn’t having it. She knew at a young age that I was going to be this helpful citizen but not to the point where I would suppress myself and try to make that person better while hurting myself. You are either reading this to know how to stop being one or how to not to become one well here is how:

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Allowing yourself to be comfortable in the things you love! 

At one point I would think that if I indulge myself in the things that I love while I am supposed to be doing something that someone else loved I was being selfish! Dumb right? I know. What you like is what you like and you do not have to make an excuse to anyone about it. You’ll always have those friends that want to bring you to every single thing that they go to and take you away from your alone time or something that you want to do. If your thing is sitting in your underwear drinking strawberry milk while reading the latest erotica book….THAT IS YOU AND YOU NEED TO ENJOY THAT! Yea, it is cool doing stuff but what about the stuff you like to do. “You can’t be everywhere and be with everybody.” – My Mother

If you need some extra help refer to my Ain’t Nothing Wrong With Sitting Alone post. I hyperlinked if for you!

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You can only be you and not everyone else!

You have one life to live and this is not the Sims game where you can control someone else life.  Be who you are and do not apologize for it. But as a disclaimer, this does not give you the right to be a totally negative person to someone just because you believe that is who you are…you just need to seek some help and let go of some bitterness. I digress, back to my main point you can’t suppress yourself for someone to feel better for themselves. There is nothing wrong with making someone feel better about themselves but you shall not stop your blessings because someone says, “you do the most.” If not that phrase they use something that makes you want to be on the same level as them. If it becomes a problem that you are successful and they are at the point in their life that they are not and they began to act funny around towards you….they were never your friends and you need to find some new friends. Be your wonderful self and press on with life!

It is a pretty simple concept to understand, right? Right. At the end of the day if you skipped to the bottom of this post just to see the conclusion here it is. Be who you are and do not apologize for it. You need personal time like anyone else. Do not and I repeat do not put yourself down to try to lift someone else up. You are blessed in many ways and you need to continue to walk in those blessings.

 

I SPOKE ON IT!!!! 

 

 

 

 

 

A Planned Life (Let’s Plan Accordignly)

Life Lessons

You may feel as though the day gets away from you and you aren’t accomplishing anything which is…..OK! Many people do but are you truly planning for your life or just planning for the day? Here is what I mean:

  • Planning for the day: Going to work and going out with not much thought of what you are going to do in the future in the terms of career, life, or anything that will bring you to that next level of life. If it is finically or just overall happiness.
  • Planning for Life: Living your daily life with goals that you are trying to reach that will bring you to that next level. You’re writing them down in places to remind you daily. You are setting up things that will benefit you in the long term! 

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Currently, this may be you!

Simple right? Right. You are probably asking, “Travis, how do I plan accordingly?” In the simplest way…SET YOURSELF UP FOR THE FUTURE!! Invest in something that will pay you back in the long run. Get that extra bit of education to get that promotion at your job. Start that small business that you’ve wanted to start. Just start planning for the bigger picture of life! If you have your own business already start doing everything and anything that deals with that business….dive into it. Don’t do what you believe you can and stick to that ground level. I am tired of hearing and seeing people who aren’t planning accordingly and are at a constant stand still with life. Never get comfortable!

Yes, enjoy the moment but when it is all said and done plan for the next step. Here is an example that is personal to me on both ends:

  • Me planning for the day: Before graduating from high school I did not know what I was going to do for college! All of my friends knew but me….I applied for one school and that was my dream school. I applied and the day decision was given out I was…..denied. I was being lazy and counter productive that I did not know what to do so I planned for that day, not for my life. But thank God my parents were planning for my life now I am at a school that I love and would have wished I considered a long time ago!
  • Me planning for life: Going into my senior year of college I already know what graduate school I want to attend and working to make sure that I am undeniable. I know the budget I want to be on for my first apartment! I know where I want my brand (#TravisSpeaks & 3>2.96) to be out in the future. Lowkey, I know where I want my Ph.D. and figuring out the requirements for that. I know where I want to be at organizational (ΑΚΨ & ΩΨΦ) wise when it comes to holding a national position within the organizations! But like always my parents are still helping me plan.

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Prepare yourself to have one of these moments.

Take your time and sit down with yourself and say to yourself, “What is next for me?” Let the thoughts flow and write them down. Figure out your goals and begin to PLAN the steps it takes to get to that goal. It could all be so simple! If you need some help ask someone who you think that knows best or….ASK ME!!! Email me at tb.3296@gmail.com or DM on IG @_thet_! I will be happy to help. It is always the season for improvements! So start improving but stay patient. It takes time to get into the new groove of improvement. God knows it was hard for me at some points because you either feel defeated or still nothing is happening. Like I said before what you are doing is not for the moment it is for the long run. Like a savings account for life, it is not needed at that moment but you will need it in the future! 

I SPOKE ON IT!!!! 

 

My B.E.T Award Show 2017 Review (Not A Fan)

It's A Celeb Thing

June 25th, 2017 the B.E.T Awards happen! As we all know it is a celebration of the African American culture! Sound great right? Right. Honestly, it wasn’t all of that and hasn’t been for a while. I just watch for the Black Twitter Family Reunion I’m the cousin who drives his own car just in case things get outta hand so I can leave at a moments notice. Let’s get into this review! The whole show to me just wasn’t hitting on much…well honestly when was the last time it hit on something? 6.5 out of 10 rating.

Opening show by Bruno Mars with the ‘Hooligan’ jersey gave me some hope that the show would be something serious! He literally showed up and showed out! Start up was pretty strong until the host comedienne Leslie Jones came on stage and things went left! Not saying she wasn’t funny but her jokes are so comic view way back in the day. Everything just seemed tired and forced and could’ve been better.

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My favorite performance would have to be……the Georgia-based music group Migos who took home the first award of the night for ‘Best Group’ along with they won ‘Best Collaboration’ for ‘Bad and Boujee’, which featured who I think is cool dressed Lil Uzi Vert. Even though all performances were fairly decent and awkward (Trey Songz) at times I dealt with em. Aside from the New Edition tribute that was something serious also. Honestly, the ‘Best Group’ award was a given due to the other groups were either artist who came together to make some music/album or groups we haven’t heard from a while within mainstream which for some reason B.E.T loves to do! Speaking of categories some of them didn’t make sense…..especially ONE very special one to me but I will get there in a moment.

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Chance the Rapper won ‘Best New Artist’ and had an amazing speech due to him being awarded the ‘Humanitarian Award’ which he is the youngest recipient of ever to win the award! GO CHANCE! 

“To be receiving something like this, at my age, it feels good as hell. It feels a little early to get something like this, but my God doesn’t make mistakes,” he said with much joy. “I like to think he’s putting enormous pressure on me to see how I react.” – Chance

He also touched on some political stuff that I was truly living for:

“I had plans, originally, to try and tell the world, and everybody watching, how they can make it a better place. To tell everybody in this government that y’all need to let everybody out of jail for selling weed before y’all start making it legal for people to sell and make capital off it,” he said. “I was going to tell the Chicago Public School system not to take out a loan from Chase Bank when they know that our schools are planning on failing in our district. I was going to tell those judges that we just need a conviction when you know these niggas is wrong for doing this.”

The live Xscape reunion was a nice little throwback even though that is not my generation I still know a little something something. *Does two step* Overall, the show was decent and kinda sorta in order!

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NOW! I need to discuss this ‘Best Female Hip-Hop Artist’ award. Yes, I am a Nicki Minaj fan but this does not skew my mind on the matter. Overall, Remy Ma did not deserve that award not even a little bit. Yes, she ended Nicki Minaj seven-year streak but Nicki deserved every single one. Don’t @ me! Yes, Remy had a lot of issues going on positive and negative with her career along with personal life but I feel as though B.E.T knew that and handed her a sympathy award! “Aw boo you did something since you got out and Nicki not here so……here you go” that is what I think happen when the picks happen. Does she deserve a round of applause? Yes, she does and I gave her that when her and Fat Joe made that little song. Now as for this:

“Y’all b*tches got fat while we starved. Shots in your ass, pads in your bras. Y’all some liars; it ain’t no facts in your songs. And, yeah, that crown is coming back to the Bronx.” – Remy Ma (Spaghetti)

You can’t talk mess when the video you released months ago has a smaller amount of views then your “competitor” who’s video was released months and has surpassed your views tremendously! I’m sorry you just can’t do it! Yes, Remy can rap! But her time has passed due to her being locked up….bad things happen to good people but time goes on! All the artist that Remy was with during her time had their hits and have pressed on with life. She needs to do the same….not saying she can’t make music. But the music beef….DEAD IT!!! That’s just me! But I dig her music from back in the day from time to time. Oh and Nicki wasn’t there but you…..oh ok.

Best Dressed: Cardi B

Source: elle.co.za

 

I SPOKE ON IT!!!! 

 

Is The Corner Office Your Pinnacle? (Goal Fears)

Life Lessons

It has happened to all of us in some way, shape or form! Even for this blogger, it has happened and at times still, does. Being fearful of your goals when you get to them or working towards them. It is not a negative thing it is just you being a tad bit self-conscious in a goal abiding way. Just follow me! You’ll understand by the end of this.

The Problem!

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You: Well….what is my problem, Travis?

Me: Well….I’ll tell you because I gots love for you!

If you are in a panic state….CALM DOWN!!!! It is a problem many people face if not all. The problem is not you can’t accomplish your goals the problem could be one or more of these components:

  1. Lack of motivation: Which can happen all the time or from time to time! “I don’t wanna!” 
  2. Fear of completion: That you’ll work and nothing will come out of it
  3. Getting to the goal and not know what to do next: Yay you did it! But what is next?
  4. Not understanding your goal: Do you know what is going on?

Those are some of the main goal fearing components that I see in this day and age along with my GENERATION! Those negative components go with all goals not just those big goals of a promotion at work or improvements of your finances. It could be anything such as you wanting to gain some weight (me) or creating/furthering your small business. Goals are goals no matter how big or small some are easily accomplished while others aren’t and that is just how it is! Just do not and I repeat do not fear those goals be prepared for those goals and grow/accomplish those goals folks! So with every problem, there is a solution so let’s get to those!

Problem Solving! 

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You: So what is my solution to my problem?

Me: Now, you are asking the real questions! You hold the solution I am just going to bring it out of you. 

Since you’re calm now we can now figure out what to do about our goal fears! It’ll be hard at first but I have total confidence in you. So with those four I gave a few words ago here is the solution to them:

  1. Find what truly motivates you: Maybe it’s the money or the passion that you have for that goal. Use that energy of DREAMING to DOING!
  2. Work is work: You may think that work is in vein but little do you know you probably done set yourself up for something bigger and better.
  3. Let’s not think of what is next: Let’s think about how you are going to grow that goal once you accomplish it! Completion = A Seed! 
  4. Understanding what it takes: All goals have a process you need to understand your process and ADJUST! 

After reading this you have no excuse for being fearful of your goals! Goals are positive and not negative! It may take some time to achieve a goal but you can accomplish it. No goal is too big nor too small! Your goals are your goals and no one else’s only you can achieve em!

I SPOKE ON IT!!!! 

 

3 Outfits for 2 Weeks! Get Inspired! (How Travis?)

Life Lessons

If you know me well you know that I’m in the military! It’s my pleasure to serve you just in case you were saying in your head, “Thank you for service.” As you already know the military deploys from time to time and I went on one…..to where you ask? The wonderful state of Montana of course! With my military uniform in my bag, I had to figure out what I was going to wear on our downtime (which we had a lot of)…..now the old me would have packed about 20 different outfits with 40 pairs of shoes. But I have grown up! So what did I do? I packed three outfits………….yes……only three. Crazy right? Not really! Listen to me folks…..when you travel only pack for what you know you are going to do! 

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I know I was going to be lounging around a lot so I brought primarily lounge around clothing…THAT CAN BE WORN WHEN GOING OUT JUST IN CASE I DID NOT WANT TO PUT ON ANYTHING “FANCY”!!! Versatility is the key here folks! Really, with three outfits you have 27…..here is the math. Three shirts, three pairs of pants, and three pairs of sneakers 3 multiplied by 3 multiplied by 3. Combinations folks! Here are the outfits:

Now, do not get me, wrong folks, I am not saying you can’t bring a little bit of extra clothing with you like an extra pair of pants and shirt but no need to overload! One thing that I do when I travel if it is not dealing with the military I pack at least 3 to 4 full really nice outfits and wear another outfit on the way to my destination….which means I just plus my outfit arsenal by 1!

So what is my point exactly? With limited clothing at home or on a trip if you know how to mix and match what you have you’ve beaten a constant style challenge that some of the most fashionable continue to fight and at times can’t figure out! It’s a pretty simple message I know but some just don’t understand. Something that I have been preaching for years is that fashion is simply the clothing! The style is internal! Do not let the covers of these magazines, runways, and celeb fashion define you when it comes to style…..LET EM INSPIRE YOU!!! 

I SPOKE ON IT!!!!

An Intern’s Keyboard: When Are You Coming Back?

Uncategorized

*Opens laptop*

An intern’s lifestyle at times can be a lifestyle of self-guiding! “What do you mean by that Travis?” is what you are probably asking and that is ok. Due to the fact of…..MY SUPERVISOR IS OUT OF TOWN!!! So now I sit here with my keyboard in hand trying to understand what is a little intern like me suppose to do. I’ll tell you what I am about to do….find some more work to do that pertains to my internship that is. As I finish up on some small projects I am almost starting to figure out my own. Projects that help the center out more than hurt it….even though it is under renovations. He is a busy man so what do I expect? For him to always be around by my side. No, not even a little bit! Oh lord! (Drake pun hopefully you caught it) At the same time though I will be out of town myself on a business trip so I will be guiding myself along the way to being productive still even though at times it will be challenging because I will be in Atlanta. I’ll find a way folks I promise. But I’ll be on standby folks when he gets back because when he does….oh buddy! I know there will be a meeting set up with not only us but one another special person. May I’ll give y’all the low down on that conversation. Oh and stay productive folks!

I SPOKE ON IT!!!

*Closes laptop*